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Call for Submissions: Publicity Campaign for DIFF 2020

Call for Submissions: Publicity Campaign for DIFF 2020

Publicists and agencies are invited to pitch for the DIFF 2020 Publicity Campaign. Pitches should include the following:


We’re looking for the following and we’d like you to suggest more and/or better approaches.

  • Identify and contact relevant existing and new audiences – this will be informed the films curated, participating and venues / communities in the programme.
  • Draft and send out press releases – multiple versions that speak to different audiences.
  • Pitch DIFF to the media (newspapers, TV and radio) and work with them to ensure we create opportunities for the festival. The objective would be increased visibility / awareness of the festival to increase public participation/attendance.
  • Manage and grow social media accounts – Facebook, Twitter & Instagram.
  • Secure and arrange media interview for filmmakers and festival organisers – before, during and after the festival.
  • Monitor media coverage and deliver a post-festival media report.
  • Manage any media queries.
  • Breakdown of a Budget totaling R150 000 (inclusive of all costs). The Campaign would run from mid-April to end of August


Please submit your pitch to All entries must have the subject line DIFF 2020 Publicity. Deadline for submissions is 28 February 2020.

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