Durban International Film Festival and Infyniti Media announce a beneficial community outreach partnership to upskill women

Durban International Film Festival (DIFF) and Infyniti Media are pleased to announce they have entered into a three-year partnership that combines DIFF’s outreach community programme, IsiPhethu, with Infyniti Media’s skills development programme to upskill women.


Isiphethu has embarked on this long-term partnership with Infyniti Media because the multimedia start-up company’s goal is to upskill up to 340 women over the next three years, with preference given to women over the age of 35. Infyniti Media is a Level 1 B-BBEE black-owned female-strong company that is committed to increasing the talent pool for production companies looking to hire at parity, by upskilling an under- represented gender in film, television and new media through experiential hands-on skills-based enrichment and training.


“IsiPhethu is committed to empowering previously marginalised communities and we share the same vision as Infyniti Media, which is to train and develop aspirant women filmmakers and entrepreneurs in the film sector. This partnership will allow both entities to use their resources towards upskilling women through this skills development programme. We value the work of artists and we also believe that working with partners such as Infyniti Media will increase our footprint in various communities in the province and the country. I am excited to witness the fruition of what we have set as a target for IsiPhethu over the next three to five years. We become stronger and better when we join hands for the common good and the future looks bright for aspirant women filmmakers in our province.” said Sakhile Gumede, IsiPhethu’s Coordinator and Project Officer at the UKZN’s Centre for Creative Arts.


Infyniti Media’s outreach training programme is unique because it focuses on upskilling primarily older women who never got the opportunity to pursue studies in


their youth. The company is offering SETA accredited short courses that offer a life- changing opportunity to upskill women to be competent and employable, and will also equip them with the know-how of registering their own production companies. Growing KZN as a viable film city is critical and upskilling more women to work within the industry is equally critical; therefore, skills development is one of the company’s areas of focus. Infyniti Media intends reaching out to government agencies, businesses, and corporates to fund these women-only SETA accredited outreach programmes.


“Isiphethu is the pillar of DIFF and remains a community focal point of the festival so its partnership with Infyniti Media is the merging of a shared vision as both entities value the importance of skills development and progressive transformation in the industry,” said Jessica Singh, Infyniti Media’s Founder and CEO. “Working together as a team, we will unlock the potential in these women and set them up for success as they learn and grow through this training.”


In celebration of International Women’s Day, a free 4-week introductory course in film and television kicks off on 08 March to officially launch this strategic partnership.


For more information and to enquire further on how your government agency, business, or corporate company can partner with DIFF and Infyniti Media for this initiative, please email

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