Mehita Iqani is a Professor of Media and Communication at Stellenbosch University, and Director of the Centre for Science Communication (CSC). A scholar‑creator working at the intersections of media, culture, creativity, and justice. She brings together academic research, creative collaboration, and public‑facing storytelling to explore how people make meaning in a rapidly changing world. She also holds an MA in Creative Writing, which informs her commitment to experimental, interdisciplinary, and narrative‑driven approaches to knowledge-making. She is the author and editor of numerous books on media, consumer culture, luxury, waste, and the Global South. Her most recent and forthcoming works include the co‑edited Handbook on Science Communication and Social Justice (forthcoming), The Cultural Politics of Food in South Africa: Media, Nourishment, Inequality (2026), Johannesburg from the Riverbanks: Navigating the Jukskei (2025), African Luxury Branding: From Soft Power to Queer Futures (2023), Garbage in Popular Culture (2021), Media Studies: Critical African and Decolonial Approaches (2019), African Luxury (2019), and Consumption Media and the Global South (2016). Across all her work, she explores how media and creative expression shape public imaginaries from waste aesthetics and luxury branding to environmental storytelling, riparian narratives, and emerging forms of digital and science‑based creativity. Her creative and scholarly engagements often merge, producing interdisciplinary projects that bridge critical theory, social justice, and creative practice.