Masterclass : Creative Africa Lab

This master class invites emerging filmmakers to reconsider the role of festivals not as mere exhibition platforms, but as strategic arenas that shape a film’s life and a director’s career. Participants will examine how to weigh visibility against industry access and how to distinguish between audience reach and meaningful encounters with sales agents, programmers and buyers. The session offers a clear framework for assessing premiere status, audience alignment and long-term positioning, helping filmmakers determine which festivals truly serve their project. The aim is not simply to be selected, but to be seen by the right people, for the right reasons, at the right moment